Rob Berg is a Principal and Director of Applied AI Consulting at Perr&Knight, where he leads a practice focused on helping insurance organizations – especially small to mid-sized carriers – realize the transformative potential of AI. With over 20 years of experience in operations and technology consulting, he is known for his ability to turn complex technologies into actionable strategies that align with business goals.

Rob partners with insurance organizations to improve operational performance through technology strategy, implementation, and process optimization. His expertise includes business process redesign, technical project turnarounds, vendor evaluations, requirements definition, technology feasibility assessments, cost-benefit analyses, and business case development. He also advises clients on outsourcing strategies and delivers targeted training programs that build internal capabilities and support long-term success.

Rob holds degrees in Economics from Stony Brook University and Management and Leadership from Western Governors University, along with credentials from Stanford University (SCPM) and the International Coaching Federation (ACC). He is the author of the Amazon bestseller The Courageous Consultant: Seven Keys to Becoming an Exceptional Advisor, recognized as a go-to resource for effective consulting.